Definition and function of cookies and pixel tags
Cookies are data, generally stored in text files, placed on users’ devices by the websites they visit. Their function is to store information to enable websites to improve the browsing experience because they remember the identifier, settings, previous actions, etc.
A pixel tag is an invisible image with a line of code inserted into our website that allows users’ browsing to be tracked across our website or third-party websites. These elements can be used for usage monitoring and analytics to obtain aggregated data about website traffic and interaction for the purposes of offering personalised advertising, identifying trends, and obtaining statistics to improve the website.
Cookies and pixel tags enable us to collect the following information: various identifiers (unique cookie identifier, unique device identifier, as well as additional information such as the type), IP address, domain, browser type, language, country and time zone, cookie information, websites visited, information about page interaction, access time or URL.
Data communication and transfer
The data obtained via cookies and pixel tags can also be collected from our website by third parties through their devices and/or browsers, and with plug-ins or widgets. The processing of these data is subject to these third parties’ own privacy and cookie policies. You will find more information about these cookies in the descriptive table contained in this document. You can also check who these third parties are by installing a browser add-on specifically for that purpose.
Setting or disabling cookies
In the UdL’s cookie settings panel, you can change your preferences to delete certain cookies or prevent them from being stored without your consent. You can also deactivate cookies by changing the settings on each of the browsers and devices you use. To find out how to change your cookie settings, go to the browser’s help page
To disable Google Analytics cookies, click here.
If you disable or deactivate cookies, bear in mind that you may not be able to access many of the functions that improve website efficiency, and it is likely that some of our services will not function correctly.
Cookie types on the website
Our website uses the following categories of cookies:
Technical cookies (strictly necessary): those which are essential and strictly necessary for the correct functioning of the website and use of the different options and services it offers.
According to the period of time for which they are active:
- Session cookies: this is a type of cookie designed to request and store data while accessing our website, which is kept in the cookie file of the browser until the website is abandoned (for example, identification cookies).
- Persistent cookies: this is a type of cookie in which the data continue to be stored on the device, and they can be accessed and processed for a certain period of time.
According to the purpose and the entity that manages them:
- Third-party cookies: those which are sent to a device from a domain or a website that is not managed by us, but rather by a collaborating entity. For example, those used by Google, which installs cookies that help us analyse the functioning of our website and improve the effectiveness of our marketing campaigns.
- Analysis and performance cookies: those which, processed by us or by third parties, allow us to quantify the number of users and undertake a statistical analysis of the use made by the users of our website. We therefore analyse browsing on our website for the purpose of improving the products or services we offer. Some examples are:
- The number of unique visitors of each page/section, which is used to count how many times a user visits the website, in addition to the first and last time of visit. This helps us identify the most successful areas, and increase and improve their content to ensure that users obtain a more satisfactory experience and service.
- The date and time of access to our website, in order to know the times with the most traffic, and to make the necessary adjustments to avoid problems of saturation at peak times.
- The source of traffic, which records the origin of the users, that is to say, the Internet address from which the link to our website was established, with the aim of promoting the different links and banners that not only point to our server but also offer the best results.
Advertising cookies: those which allow the management, in the most effective way possible, of the advertising spaces that, if appropriate, have been included on the website, application or platform from which the services are provided.
Social cookies: those which interact with external social media (Facebook, Google, Twitter, YouTube, Instagram, etc.) and have the function of controlling interaction with the social widgets within the website.
Descriptive table of cookies
* Table subject to updates